According to market research, this year, smartwatch sales increased by 30%.
Smartwatches, which pioneered wearable technologies that have become very popular in recent years, stand out, especially in health and sports tracking.
Although many markets are currently stagnating due to coronavirus and economic difficulties, the smartwatch market has grown throughout the year.
According to market research; This year, smartwatch shipments grew by 30%, above expectations.
India, on the other hand, broke a record with 171% annual growth and became the largest smartwatch market globally.
In addition to premium smartwatches, the launch of cheap smart watches with basic features stands out as the biggest factor in increasing sales.
Having a 50% share in the premium smartwatch segment equipped with high-end features, Apple grew by 48 percent and maintained its leadership.
Samsung, on the other hand, experienced a growth of around 62% with the Galaxy Watch 5 series and took second place.
In the budget-friendly segment equipped with basic features, the Noise brand is the leader with a 25% market share. This brand is followed by Fire-boltt, boAt, and Xiaomi.