Photo by Crystian Cruz on Flickr.com
All clubs were prohibited from wearing light-colored uniforms by the NBA, particularly the Milwaukee Bucks and Philadelphia 76ers. This prohibition has a compelling justification that will have you saying, “What else?”
Every area of our lives has been affected and changed by the world of advertising. Digital advertisements that are displayed in the image are increasingly common, especially at sporting events.
Virtual advertisements first debuted in video games, but now we regularly see them in TV shows and on streaming services. Digital commercials started to appear during NBA basketball games during the pandemic.
The fact that NBA teams customize their uniforms to suit their own preferences and requirements is the largest issue for advertisers who screen digital commercials during NBA games. This is the precise reason the NBA has outlawed the usage of light-colored jerseys; when digital images are processed, the light color of the jerseys blends with the color of the parquet on the court. Therefore, it is not possible to place and display digital advertisements exactly as desired.
The Milwaukee Bucks basketball team has been the most recent subject of online advertisements. The team won’t be able to wear its cream-colored uniforms anymore. Fans will no longer be able to see their team’s colors, no matter how much they love them, because cream-colored jerseys are not allowed to be worn during any games in the NBA. The Philadelphia 76ers, who wear jerseys with a parchment color, are also subject to a similar prohibition.
Even though it appears to be a little adjustment, it serves as a crucial illustration of how the digital world influences our physical reality. What comes next and what else advertising could desire are still up in the air.